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Interview with Neil O'Connell- UX Director at M...

Getting Journey Mapping & Personas right 548 3 hrs. 30 min. LINK TO NOTES...(PDF)

Core to UX research and UX design is understanding who you are designing for and why you are supporting them. In this live Zoom MasterClass, Frank Spillers will cover the topic of Journey Mapping and Personas: “Getting Journey Mapping & Personas right- tested tips and techniques on how to better design and deliver these vital deliverables”. Journey Maps and Personas sit underneath all product and service UX design. How you create them and how you use them determines your success levels with evidence-based UX decisions.

Customer Journey Mapping and Personas are a regular technique but they are sadly misused or misplaced by all too many UX practitioners. User data or evidence from the field is vital to good design decision-making, and to building organizational momentum around Outside-In Design. Good personas and journey maps can help to dismantle the culture of assumption that goes into most product and service design process. Frank will share many examples where personas were rejected, accepted and where they transformed organizational UX maturity and momentum.

In this MasterClass, we will get to the bottom of tried and tested techniques for developing Journey Maps and Personas. Frank will discuss essential lessons from dozens of projects and over a decade of learning how to get these techniques right. He will cover Lean UX research methods for “light and fast” online User Research including how to capture, analyze and synthesize user insights and user data to make the right choices for users.

Mastering User Research

Interview with Mohammed Sear- Global Client Ser...

Getting Better Results with UX: A UX Management...

Getting Journey Maps and Personas right- promo

Leveraging Service Design MasterClass- Recording 521 3 hrs 20 min In this monthly meet-up of the UX Inner Circle, Frank will show you how Service Design can go where UX on its own can not. We will contrast UX to Service Design techniques and then review typically broken service journeys with an emphasis on Homelessness, COVID retail experiences, Healthcare and Government-related experiences, and service responsiveness. Frank will guide you through Service Design approaches to repairing broken journeys and reconnecting omnichannel value across stakeholders and services (Touchpoints, Moments, and Interactions).

How (and When) To Run A Design Sprint- John Zer...

UX Workshop: Build a Roadmap for Managing UX 508

• Roadmapping your UX maturity
• Re-working your current process to improve UX effectiveness
• Staffing key UX Roles
• Organizational charts and org placement of UX teams & resources
• Building UX momentum
• Creating a strong culture of UX
• Gaining operational traction with DesignOps & ResearchOps.

Ethics in UX Crash Course- Share & Present to y...

MasterClass- Making the Super Business Case for UX, Accessibility and Service Design 491 2 hrs 55 min  

Q&A with Frank Spillers- 11 Questions about UX,...