43 min

Kickstart Service Design with Service Safaris

Service safaris are a quick and cheap early research tool for understanding a service problem space. By immersing themselves in the environment where services are delivered, participants gain a better understanding of user needs, pain points, and opportunities for improvement. These safaris allow teams to observe firsthand how customers interact with services, uncovering nuances that may go unnoticed through traditional research methods.

In this Miniclass webinar, Frank Spillers will cover the Service Safari method and its place in the Service Design process. We will learn how Service Safaris can spark interest in Ethnography and evidence-based Service Blueprints while adding to early Service Design process insights.

Agenda:

1. Introduction to Service Safaris: Understand the concept and significance of service safaris in the context of service design.
2. Planning Your Safari: Learn how to prepare for a service safari, including selecting locations, defining objectives, and organizing logistics.
3. Conducting the Safari: Explore best practices for conducting observations, capturing insights, and synthesizing findings effectively.
4. Leveraging Safari Insights: Discover strategies for translating safari observations into actionable insights that drive meaningful service improvements.
5. Q&A 

About Miniclasses:

A brief but deep dive into a topic led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to members of the UX Inner Circle. Apply to join, or try it free for 30 days (billing starts month 2, cancel anytime). Also, see: What kind of people join the UXIC?